Entrepreneurs Unplugged with Lance Schafer

On June 23rd, 2014, Lance Schafer, Co-Founder, CEO and President of told his story to a packed house at the Streaming Cafe at Entrepreneurs Unplugged.

Entrepreneurs Unplugged with Lance Schafer from Accelerate Okanagan on Vimeo.

Lance Schafer, a business graduate of the Asper School of Business, is an experienced entrepreneur who has founded businesses in several areas in the web. Launching his first Internet start-up in 1995, only months after seeing the Internet for the first time, Lance has since founded successful businesses in the e-commerce, domain name, internet-health, and most notably the automotive advertising space.

Andrew Greer and Lance Schafer

Andrew Greer and Lance Schafer

Lance began his career in the domain name and e-commerce space and after exiting these businesses, Lance turned his focus to an automotive listing site,, which he co-founded.  Since the founding of LemonFree.Com in 2006, Lance has acted as President and CEO. For the past 4 years, has been acknowledged as one of the 200 most influential companies in the U.S, automotive industry by Auto Remarketing magazine’s Power 200. Lance, himself, has been recognized as a  finalist in the Ernst and Young Emerging Entrepreneur category (2011) as well as recognition as an “Asper Entrepreneur” (2012) by the Stu Clark Centre for Entrepreneurship at the Asper School of Business, University of Manitoba where he is alumni.  Recognizing a gap that existed in the automotive industry, Lance and his team are currently spear-heading the development of another start-up, VINClicks which services the automotive industry with patented Internet ad-serving technology.

Lance is passionate about the entrepreneurial experience and has focused much of his career on understanding the underlying formula that defines the success of most companies. He also enjoys using his experience to advise other start-ups and has served as an Entrepreneur-in-Residence at Accelerate Okanagan since 2013.

Check out the photos here.

What is Entrepreneurs Unplugged?

Seasoned entrepreneurs share their startup journeys on the first Monday of every month in the Streaming Cafe and on Livestream. Ryan Holmes, Steve Blank, Geoffrey Moore, Rasool Rayani, Jonathan Wolske, Sascha Williams, Robert Reich, Lane Merrifield and Lance Priebe are just a few of the amazing entrepreneurs that we have featured at Entrepreneurs Unplugged.

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