Cult Brands Come Together Again at The Gathering 2015

The Gathering is an annual event, designed to recognize brands that have achieved iconic, “cult” status.

The second annual The Gathering is now confirmed to take place February 18-19th in Banff, Alberta, Canada.

The Gathering recognizes the business impact of great brand strategies, and the courage of the brand leaders who champion them. It's a one-of-a-kind assembly of North America's most beloved brands, providing a forum for brand leaders to sit at the feet of marketing experts and learn first-hand what it takes to create greatness.

Last year, leaders from NHL, Red Bull, GoPro, Las Vegas Tourism, Urban Outfitters, Harley-Davidson, EA Sports, Saskatchewan Roughriders and many others shared their secrets with one another and a small group of brand stewards lucky enough to be in attendance at The Gathering. North American nominees invited to attend The Gathering 2015 include, Ultimate Fighting Championship, Tim Hortons, Disney and the Dallas Cowboys.

Read full blog post by Sheldon LaChambre here.

Videos of The Gathering 2014 honorees:

More information about registration and the event can be found at

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