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Digital Marketing Technologist

Posted on: September 3rd, 2019 Kelowna, BC Strawhouse
You have a passion for marketing and technology and you want to work with some of the best in the business to learn and grow in your career. You love implementing and following repeatable processes and are a pro when it comes to technical troubleshooting and solving problems. Does this sound like you? 

Strawhouse is searching for a driven, detail oriented and energetic technical team member to help elevate the quality, accuracy and consistency of our marketing campaigns. The Marketing Technologist is responsible for supporting the development and execution of digital marketing campaigns across the entire marketing stack. 

Technical proficiency and a solid understanding of the principles of digital marketing, analytics and optimization are essential. In this role you will work closely alongside other members of our Marketing and Technology teams to establish accurate and consistent marketing funnels and tracking to enable better data insights for our Brand teams.  As a Digital Marketing Technologist you will follow (and work to improve) our existing processes related to the data management, organization, quality and technical configuration across our brands.  

Key Responsibilities: 

  Support the development, creation, documentation, and optimization of funnels, including:

Technical setup

Quality assurance

Technical troubleshooting and diagnosis

  • Analytics management

  • Integrate and manage e-commerce platforms necessary for attaining optimal campaign    performance, including:
    • Upsell tech

    • Shopify and other eCommerce store tech

    • Subscription tech

    • Reporting systems

    A Bit About You:

    • Bachelor’s degree or diploma in Business, Marketing, Computer Science or equivalent work experience/project experience.

    • Detail-oriented: Ability to audit marketing campaign assets, set up tracking, and test data for accuracy. Can follow procedures perfectly and can help us to refine and improve them. 

    • Technical: Proficiency in learning and configuring new platforms and tools is a must. A working understanding of Javascript is preferred. 

    • Troubleshooting: An aptitude for troubleshooting technical issues in a thorough and systematic way.

    • Self-Motivated and Organized: Ability to direct and balance multiple tasks and priorities.

    A Bit About Strawhouse:

    Many a moon ago (in 2013), two marketers named Naveed Avery and Jason Kryski met in an internet backwater for digital marketers. Once they started chatting, they quickly realized they both lived in the same small Canadian town, in the same building, only a floor apart. 

    Avery and Kryski also found they shared a vision of the digital landscape: they foresaw an evolving e-commerce ecosystem that leverages digital advertising and data to grow emerging e-commerce brands rapidly and profitably.  

    With barriers to market entry starting to fall away for consumer product companies leveraging the internet, Avery and Kryski aimed to make success in the market even more attainable, further reducing the friction to entrepreneurial success for their partners.

    They envisioned a high risk, high reward business model that shifted risk away from e-commerce businesses and onto themselves. And so, Strawhouse was born at the tip of the spear of the Digitally Native Brand movement. 

    Today, Strawhouse lives as an unusual blend of performance-based capital and growth. In the shadows, we work quietly alongside dozens of the world's most interesting and fastest-growing consumer product companies as one of Facebook's largest performance partners. Our expertise is leveraging digital advertising and consumer behaviour to acquire customers for emerging e-commerce brands. 

    Through a mix of proprietary data, innovative humans, internal technology, and financial resources, Strawhouse invests a

    How to Apply
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